Sustainable links: why not everything that lasts should do everything
Sustainable links sound like a technical choice until you realise the real problem is organisational: one infrastructure expected to support archiving, scholarly citation, and marketing at the same time. This blog walks through Handle, DOI, ARK, and even PURL—but above all through the underlying question: what are you allowed to promise permanently, and what do you only want to measure temporarily? The outcome is a surprisingly simple design rule: separate identity from attention.